Video Conferencing – A must for every business

Use video conferencing to make your business communications more collaborative, dynamic and instant while retaining a competitive advantage.

Since its commercial debut in 1982, video conferencing has evolved and grown by leaps and bounds, so much so that it is used by almost every department of organisation whereby meetings can take place.

What has increased its popularity in recent years? Advances in a variety of devices that can handle video – from room-based to handheld – as well as developments in wireless networks have made video conferencing’s benefits truly tangible. The ability for employees to participate in meetings without having to be physically present in the meeting room reduces travel time and costs while it drives productivity to the max. In effect, no other medium can offer true collaboration at a distance more than video conferencing. It allows for shorter and more structured meetings since defined start and end-times are usually agreed upon prior to a video call which in turn prevents delays. Meetings held for strategic planning can be carried out at ease and therefore projects get completed faster, whereas decisions are made faster, problems are resolved quickly and services for clients can be developed more effectively.

Types of video conferencing

Enabling businesses to hold face-to-face meetings with a number of employees or partners and clients, video conferencing is empowered by integrated software ensuring a rich and quality experience. Many video conferencing software available have features such as screen sharing, scheduling of meetings and chat functionality to name a few, thus, the ability to integrate communication platforms such as email, telephony, video, instant messaging and web conferencing, affords companies a competitive advantage.

There are three main types of video conferencing solutions that will best suit a business setting; point-to-point, multipoint and streaming.
Point-to-point – Also known as a single call, a point-to-point video conference is a direct connection between two locations
Multipoint – This type allows three or more people situated in various locations to participate in the same virtual video conference via a desktop computer, a smartphone or a tablet
Streaming – It connects your video conference to others who may opt to view the meeting on a remote computer or mobile using software instead of hardware

Video conferencing’s popularity has led to an increase in video conferencing apps and software to choose from. One thing to keep in mind, however, is that video conferencing requires a higher level of bandwidth in comparison to a normal video connection and what conditions this requirement are things such as the video power required, the amount of people that need to connect to the conference and the type of devices used.

Video conferencing is nowadays regarded as a necessity. If increasing productivity and efficiency, improving communication between employees and providing them with further flexibility is of interest, then video conferencing is the way to go.

Grandstream’s market-leading IP video communication solutions offer a vast range of products that will help you take full advantage of video conferencing. Built to function as a smart tablet on the AndroidTM OS, Grandstream’s GXV3200 series of IP video phones are designed to make and receive SIP calls, as well as function as a video conferencing tool thanks to the built-in camera. In addition, Grandstream’s HD video conferencing hardware merges productivity and collaboration features into one robust solution with the GVC series.

All products mentioned above are available from Vanilla Telecoms. Get in touch with us on sales@vanilla.net.mt if you would like further information or place an order.

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